"The first season of the Westfield W-League showed that it is important for talented women footballers and is also important in the national
women's sporting landscape," said Football Federation Australia (FFA)CEO, Ben Buckley.
"The Westfield W-League helps improve the skills and match preparedness of talented women athletes, and gives them greater opportunity to play
high quality competitive sport to their potential.
"The women's game globally is growing in popularity and stature and is one of the few sports available for talented women athletes to represent
their country from an early age," said Buckley.
"From a football perspective, the Westfield W-League helps in eliminating a competition gap for our top women players and better
prepare them for participation in international competition through the Asian Football Confederation."
Many of Australia's top women players also play in overseas domestic leagues, such as the USA and Norway, and the timing of the Westfield
W-League season will enable this to continue.
Buckley said that, in a sign of the emerging prestige of the Westfield W-League in women's football, the competition this season will also
include international players from the USA, Denmark and Chinese Taipei.
"The Westfield W-League has another dimension, and that is the significant number of women who enjoy watching and playing the sport for
fun and to have a healthy lifestyle."
"The start of the Westfield W-League season follows closely on the recent announcement of Her Excellency the Governor-General of Australia, Ms Quentin Bryce AC, as the Patron of Women's Football", Buckley added.
The league will be played at 17 venues and runs for 10 rounds until 5 December, 2009, then a weekend of top 4 semi-finals (12/13 December), and the final on Saturday 19 December, 2009.
The Westfield Group's support involves women's football ranging from the Westfield Championship for Girls, the national women's teams and the Westfield W-League. The ederal Government also continues support of the women's league. The ABC is again the host broadcaster, on free-to-air TV.
The Westfield W-League kicks-off this weekend with a 2008 Grand Final reply on Saturday between Brisbane Roar and Canberra United at Ballymore
(3.00pm AEST), and the remaining three matches played as curtain-raisers for the Hyundai A-League match.